“Mike opened up an opportunity for us. He gave us the opportunity to use our shadowed talents and hobbies to help build a company and have the company help build us in return. SRU gives each of us a chance to dive into our own creative thoughts and ideas and apply them to something that will actually make an impact.

This internship brought out the writer, the photographer, the designer, and the creator in all of us. SRU gave us the opportunity to see what a little creativity and art can accomplish, and let us learn some good values that are usually masked by business mindsets.

To us, the things we do for SoReal Unlimited were just things we did on the side, or something we did without thought. But now Mike gave us a chance to shed some light on our artistic abilities- bringing something surreal into something so real.”

FOR IMMEDIATE RELEASE: March 17, 2009

SHO Foundation Presents “Art SHO” 2009

Winter Park, Fla.—“Today’s children are tomorrow’s leaders. Some of them just do not know
it yet. The SHO Foundation was created to make a positive difference in the lives of children
through sponsored fine arts programs. We want to remind them that their dreams can be a
reality.”

That stands as the mission statement for the SHO (Simply Helping Others) Foundation, a newly
formed non-profit organization based in Winter Park, FL. The organization’s founders and
newly formed Board of Directors have joined forces to shed a more positive light on the lives of
middle school aged children whose creative environments and skill sets, regardless of today’s
economy, have remained non existent and untapped.

“We want to show kids that the creative arts is a form of inspiration, it is a way for them to let
loose of their imaginations and just be who they want to be without anything holding them
back,” says Rainer Flor the SHO Foundation’s President and Founder.
On Friday, April 10, 2009 the SHO Foundation will be holding its first “Art SHO”, a
fundraising event that will be held at Brook Pifer’s Rockstar Studios inside The Lofts of
Winter Park (520 North Orlando Ave, Penthouse #1) from 7PM – 11PM. The event will
highlight several local artists and musicians who have partnered with the SHO Foundation to
celebrate the evening.

Exhibiting artists include Nicky Botelho and her one-of-a-kind paintings
(www.myspace.com/poeticreageshoesbynicky). Also in attendance will be Tammy Krivanek
with her fine art photography (www.anordinarygirl.com), Melissa Smith who captures images of
bike riders and bike culture (www.shortformelissa.com) and Mel Taylor with mixed media
artwork (www.myspace.com/meltaylor).

As a special feature, musician and SHO Foundation board member Ron Irizarry will be
debuting a music video screening of his song Henry Poole is Here (www.ronmusic.com). As
well, all in admittance will participate in a Paint-by-Numbers interactive artwork workshop.
This event is open to the public and there is $5 cover wherein all proceeds will go to the SHO
Foundation. This event will be catered by The Black Bean Deli.

For more information please visit www.shofoundation.org or email info@shofoundation.org.

The SHO Foundation had a wonderful opportunity to work with Digital U and their talented students. The photography workshop enabled all of the students to see the entire process of a true “Rock Star” photo shoot.

The S.H.O. Foundation’s Mission Statement:
Today’s children are tomorrow’s leaders. Some of them just do not know it yet. The S.H.O. Foundation was created to make a positive difference in the lives of children through sponsored fine arts programs. We want to remind them that their dreams can be a reality.